The visual search in this image is done entirely by the feature channels. This image of the beverage shelf in a supermarket really stresses the importance of the use of color and brightness in branding. The majority of the cans are similar in size, so the designers of the labels had to think what would make the brand "pop-out" amongst all the other companies. They needed to think about the subtle variations and how to direct the eye movement to their brand first in the visual hierarchy. Their main focus is to effectively use design so the visual searches are more rapid and efficient for their brand.
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