Movie posters are a great example of advertising being that their sole purpose is to entice you to see a particular film. One of the biggest parts of visual message- making lies within the arrangement of the elements and how they're perceived. Take the Aristocrats poster for example. This does not follow the syntactical guidelines for visual literacy well and ends up being a very poor design. The interaction within the design is very difficult to understand and makes the "attraction and grouping" difficult to see. It's basically a cluster of red and blue words that don't have any correlation until close examination. The color use also makes the design fairly confusing in terms of delivering the message. The red and blue are more prominent in the image, but one would think the name of the movie would need to be the first thing to be perceived. It looks like there's an attempt at visual stress by breaking up the red and blue type, but it would have been more effective if the black type that was interpolated in was larger. I think it would have given a better visual hint of repetition and what the movie is about.
A great example of movie poster following syntactical guidelines would be The Cooler. The message being communicated is very clear and direct. The stress on the title almost hints that life has its ups and downs before you get the girl. Most of the elements have some of skewed positioning (stress) like the snake-eyed dice, which has a long- standing connection with the idea of treachery and betrayal. The movie poster additionally has great use of positive and negative. The copy at the bottom doesn't interfere with the visual message being shown. It is very clear in its use of "attraction and grouping" as well. The use of red on the girl and dice show that those two things will be related in the movie. The over all look tells you that the movie will most likely be taking place in Las Vegas since it's neon and glowing.
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