Color and Tone
The Spirit movie poster is a great example of the utilization of design elements, color and tone. Tone is one of the best tools at expressing and indicating dimension, which is very clear in this image. It helps define the intensity of darkness and lightness. While it isn’t a completely accurate representation of tone in nature, it does however create a very emotionally impacting picture. The tonality works well with the text on the lettering and immediately you know its purpose. It gives us a sense of reality and distance. It adds us in visualizing the space and knowing that it looks like a dark and grimy city.
Even though most of the image is monochromatic, it is important because of its lack of color. The tonal values we perceive in the image almost represent a world we know doesn’t exist, but we completely understand it. The color is not really needed because its just visual frosting on the image. The title being red was almost an aesthetic choice though because it jumps out on the image. Red is an emotional and active color. An example of this would be the girl in the red dress, in Schindler’s List, which was other wise a completely black and white film. It contrasts the rest of the image and has a strong hierarchy. Its relative brightness is emphasized and almost acts as the flash bulb of the image. You can see the title and you’ll remember it because of the color.
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