The first image is a representation of stimulated motion. The two dimensional image shows the motion of the type splashing into the water, but it is not actually occurring. The angles of the type falling into the water also contribute to the implied motion compared the type below, which is very static and aligned. The imbalance really emphasizes the weight of the type and makes them seem real like there is a friction against the water they're falling into. The straight lined boxes help with the the sense of direction. They lead the eyes from top to bottom and you automatically know what direction the type is moving.
In this image, the implied movement is shown through the stretching and folding of the type. The shape implies that the "ideas" are so big that it's squeezing itself out of the grey box. The lines are of the type are also at diagonals, which communicates that the type is not static like the type at the bottom. It shows that it has energy, almost enough that it can't fit on the page. In other words, it wants to think outside of the box and that really is the implied movement.
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