This is an example of good use of contrast in design. As you can tell the tone, shape and lack of color are what makes this image successful. The shape immediately tells you that the black type is in the shape of a bottle with liquid being poured out. While there is some randomness of the type, the size and boldness helps the important words stand out like, "love." The message is communicated clearly and done in an original way. This image is about as contrasty as it gets though because it's black type on a white background.
This is an example of poor use of contrast in design. The light blue type over green is very difficult to read. The lack of clarity is a result of poor contrast. The designer of this image had the right idea with the red type, but failed to notice that all the other type gets lost in the background and is very hard to decipher. It's understandable that the designer wanted to use the colors from the whipped cream can, but if the image was in black and white you'd realize that there was a huge contrast issue with the design.
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