Tuesday, December 1, 2009

DAI 323- Visual Techniques


Visual Design Techniques in iPod Advertisement:
Boldness
Exaggeration
Simplicity
Contrast
Unity
Sequential




Visual Design Techniques in We Are Not You Advertisement:
Diffusion
Contrast
Exaggeration
Simplicity
Fragmentation
Boldness


These two examples of design are quite different, but both very effective. They're both very simplistic in concept, but that is really what makes them stand out. The contrast of the white backgrounds make them pop out and their careful use of color helps the viewer understand what the image is showing. While the second image has a different approach by the use of diffusion, it pops out just as well as the the iPods. The simplicity really makes these images bold and removes them from the flatness of a white background.

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